Page 4 - Kinder Outdoors Media Kit 2025
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Our Mission
Why Radio?
National studies show…
93% Americans listen to more radio than watch TV, use smartphones or computers
To deliver your product or service
85% message directly into the cars,
Consumers reached daily and weekly
65% homes, tablets, smartphones,
Radio listening is done in the car…Hunters & Fishers are major travelers
57% computers, boats and blinds of
Radio listeners go online to learn more about products mentioned on radio
folks that need to know
Radio Uniquely Provides:
your brand and name.
• More influence via implied endorsements when host discusses your brand on-air
• Ability to discuss company and products in-depth
• Frequency, consistency and repetition
We’ve worked hard for 10 years to create a friendly,
• Flexibility and immediacy
welcoming and entertaining audio experience that gets
• Ability to target your customer by demographics, geography and genres
us invited back again and again and to develop an
• Strong call-to-action
affordable major media advertising venue for you.
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Sources: 2018 Nielsen , 2019 Forbes, 2019 iHeart Media, 2017 Radio Results
